Discipline

Business And Education Industry

Abstract

This project will through light on DIGITAL MARKETING, its trend in the past and present its future in the globalized world. As marketing has become a very important tool for every industry to reach the consumer, it’s become very complex as to decide what is the right medium for marketing. As the world has modernized dramatically in the last decade, digital media has reached every home and hence become a very important vehicle for marketing. This project will cover digital marketing trends and its future, general problem faced, and a few suggestions to overcome it, along with a few cases. Based on the findings, the following are recommended: The aim of this study was to develop a conceptual framework for emerging digital marketing for global education. Specially, the study addressed the following salient issues: A theoretical-based study of the concept of Digital Marketing and its digital marketing tools, and strategies; Brand loyalty for international students; Chances of success in a turbulent, chaotic, changing global digital environment; New global digital reality and focusing on new marketing rules; and 5. A conceptual framework for emerging digital marketing for international education.