Advisers

Christine A. Alinabo

Discipline

Tourism & hospitality

Abstract

In the rapidly evolving urban landscape of Metro Manila, food parks like Maginhawa in Quezon City have emerged as vital economic and social hubs. Understanding the determinants of Foot Traffic is necessary to prevent operational decline and ensure the long-term success of urban food tourism. This study was conducted to analyze these patterns and provide a timely, data-driven foundation for a strategic Visitor Management Plan. A descriptive-correlational research approach was used to investigate the variables influencing visitor flow and behavior. Data collection was performed through a structured interview schedule administered to a dual sample of visitors and food business owners to capture diverse perspectives on preferences and operational hurdles. The analysis focused specifically on the correlation between accessibility, visitor demographics, safety, and established movement patterns. All data were processed to identify how these specific environmental factors directly impact the overall dining ecosystem. The findings revealed that Foot Traffic is primarily driven by strong promotional efforts, ease of location, and the provision of a unique, "instagrammable" dining experience. High levels of Visitor Satisfaction were found to be significantly correlated with tangible service factors, including ample seating availability, immersive ambience, and efficient staff performance. However, significant challenges were reported regarding the current state of infrastructure. Specifically, results identified that pedestrian overcrowding, limited parking facilities, and inconsistent food quality standards serve as major deterrents that negatively affect repeat patronage and overall traffic flow. The study confirms that while Maginhawa remains a popular hub, its sustainability is threatened by logistical bottlenecks that require immediate intervention. These findings align with urban management theories suggesting that accessibility is the primary driver of customer retention in food tourism. Despite the comprehensive nature of this survey, the study was limited to peak-hour observations; therefore, future research should explore off-peak seasonal trends. Ultimately, the adoption of a formal Visitor Management Plan is recommended to optimize space usage and maintain the area’s competitive edge through better collaboration between local authorities and business owners.

Keywords

visitor satisfaction, foot traffic, visitor management plan