Advisers

Christine A. Alinabo

Discipline

Tourism & hospitality

Abstract

This study explores how Tagalag Fishing Village can be effectively promoted through video marketing by looking into the factors that shape its appeal to tourists. Tagalag's Fishing Village is a good example of tourist attraction that offers traditional fishing activity to the visitors that will give them enjoyment and memorable experience. The rise of social media and the increasing accessibility of online platforms gives us motivation to create video promotion for Tagalag's Fishing Village knowing that video promotion has emerged as a powerful tool for showcasing unique attractions. The findings aim to guide the development of a promotional video that highlights the village's strengths, and to promote the place as an ecotourism destination. This study used a quantitative, descriptive research design. A survey questionnaire was used to gather data from a sample of fifty Tagalag Fishing Village visitors. The purpose of the survey was to collect data on the demographics of visitors and also to evaluate key marketing elements such as product, place, promotional efforts, price and common challenges visitors face. Tagalag Fishing Village mainly attracts young male visitors who frequently return, indicating strong appeal among this demographic. Visitors are generally satisfied with the quality, freshness, and service of products, as well as the village's spacious and comfortable ambiance. Natural scenery is the strongest factor influencing visits, while recreational and cultural activities also contribute positively to the overall experience. However, several areas need improvement. Product variety, promotional efforts, online presence, and pricing received lower ratings. Accessibility emerged as the weakest factor, particularly in terms of signage, directions, and facilities. Overall, while the village performs well in product quality and natural attractions. Tagalag Fishing Village meets the expectations as an ecotourism destination because visitors highly value its natural scenery and relaxing ambiance which highlight its environmental appeal and tranquil riverside setting. Guests are also satisfied with the freshness, quality, and service of local products, reflecting sustainable practices and community-based tourism benefits. Although accessibility and promotion need improvement, the village’s affordable offerings and positive recreational experiences made the attraction unique.

Keywords

price, product, recreational activities, tagalag fishing village, video promotion, promotional efforts, natural scenery, cultural experiences