Advisers

Jennylene A. Abalos

Discipline

Business administration

Abstract

Seasonal changes in customer bookings are strongly associated with variations in the income and daily operations of service businesses. This study examined how a specific studio in Manila handles shifting periods of high and low demand. The research explores business approaches used to maintain steady income and a smooth workflow year-round. The study relies on a standard service marketing framework to evaluate current business practices. The researchers applied a descriptive and correlational research design to understand the situation and measure relationships between variables. data were collected from fifty participants, including the owner, managers, and employees, using a targeted sampling method. A structured survey questionnaire served as the primary tool. The gathered data were evaluated using frequency counting, percentages, weighted averages, ranking, and a correlation test. Findings reveal that the studio effectively uses strategies related to its services, staff performance, physical workspace, work procedures, location access, and pricing. However, the studio scored poorly in promotional efforts. Busy periods coincide with higher income and substantial operational stress, with overlapping schedules as the top challenge. Slow periods are associated with sharp declines in reservations and unstable cash flow. Statistical tests confirmed a very strong connection between business strategies and how the studio experiences seasonal changes. The studio successfully handles changing demand through good service quality and reliable staff. Yet, it struggles with scheduling during busy months and underused resources during slow months due to a lack of marketing. To keep the business stable, the study suggests improving marketing efforts through active online campaigns and offering discount vouchers. Using an online scheduling system and forming partnerships with local groups are recommended to improve booking efficiency and secure steady work.

Keywords

Strategies, seasonal demand fluctuations, photography studio, bookings, peak season, lean season