Advisers

Jennylene A. Abalos

Discipline

Business administration

Abstract

This study examined the market demand and customer preferences for pet grooming services at Peppa Pets. It explores factors such as price, accessibility, reputation, service quality, staff behavior, and facility cleanliness using survey data from local pet owners. Guided by customer behavior theory, the research aims to determine the relationship between demand and preferences and develop a feedback guide to improve services and customer satisfaction. The research methodology for evaluating market demand and pet owner preferences at Peppa Pets in Novaliches, Quezon City use descriptive-correlational design, purposive sampling targets 30 verified customers via a validated 43-item Likert-scale survey. Analysis employs frequency/percentage, weighted mean, and Pearson correlation. In Novaliches, Quezon City, the pet grooming market is predominantly driven by young adults aged 18 to 24. While many respondents fall within a lower income bracket of PHP 5,000 to PHP 10,000, there is a surprising commitment to high-end care, with 46.6% prioritizing VIP grooming services. This suggests that pet owners view professional grooming as an essential health investment rather than a luxury. Market demand is primarily dictated by price, as customers seek a balance between affordability and superior service quality. Reputation follows closely, with trust and word-of-mouth recommendations serving as vital factors in choosing a provider. The study on Peppa Pets in Novaliches reveals that young adults (18–24) are the primary clients. While most are low-to-middle-income earners who visit monthly, they prioritize quality, with 83.2% choosing VIP or Premium services. Demand is driven by affordable, value-based pricing, strong reputation, and location. High satisfaction stems from professional staff behavior WM=3.73 and facility safety. A strong correlation ($r = 0.801$) exists between market demand and customer preferences.

Keywords

market demand, customer preferences, pet service, pet grooming