Advisers

Joe Tabbu

Discipline

Psychology

Abstract

This study investigated the academic performance, coping strategies, and stress levels of Bestlink College of the Philippines students engaged in online selling on TikTok. It aimed to provide a basis for developing a Creating Academic Support Program to help students balance academic responsibilities and online entrepreneurship. A quantitative descriptive-correlational design was used, involving 100 purposively selected students with at least 600 TikTok followers. Data were collected through a structured questionnaire using Likert scales, including the Brief COPE Inventory and the Perceived Stress Scale, and analyzed using Spearman rank-order correlation. Most respondents were aged 18–21, female, and second-year students who spent moderate time on online selling. Findings showed that students maintained good academic performance through effective study habits and mainly used problem-focused coping strategies. Stress levels were moderate. No significant relationship was found between coping strategies and academic performance (Rs = 0.18, p = 0.06), while stress levels showed a weak but significant relationship with academic performance (Rs = 0.22, p = 0.03). The results indicate that students can manage both academic and online selling demands despite moderate stress. The null hypothesis on coping strategies was not rejected, while the hypothesis on stress levels was rejected, showing a significant relationship. The study recommends academic support programs focusing on time management and stress reduction, with future research exploring additional variables and long-term effects.

Keywords

academic performance, Stress Levels, coping strategies, Online Selling, Tiktok Students, Digital Entrepreneurship