Abstract

The study titled “The Effectiveness of Anti-Smoking Campaign in Barangay North Fairview, Quezon City” aims to assess how anti-smoking initiatives influence residents’ views on smoking and their behavioral changes. It highlights government efforts such as Republic Act No. 9211 and the Sin Tax Reform Law, while addressing gaps in existing research at the community level. Guided by Social Cognitive Theory developed by Albert Bandura, the study emphasizes the interaction between personal factors and environmental influences in shaping behavior. The study utilized a quantitative-descriptive research design. Data were collected through a physically distributed survey questionnaire administered to 60 residents of Barangay North Fairview, including both 30 smokers and 30 non-smokers. The research focused on measuring awareness of smoking-related health risks, exposure to anti-smoking campaigns, and perceived behavioral changes. Weighted means and tests of significant difference were used to analyze the data. Most respondents were young adults aged 18–25, predominantly male, and with college-level education. Findings revealed a high level of knowledge regarding health risks (weighted mean = 3.10) and positive behavioral changes (2.81), both indicating agreement. However, exposure to anti-smoking campaigns was limited (2.42), suggesting insufficient visibility and reach. Statistical tests showed a significant impact of campaigns on both smokers and non-smokers, with stronger effects among non-smokers. While many respondents agreed that campaigns effectively raised health awareness, fewer believed that real-life stories enhanced effectiveness. The findings indicate that anti-smoking campaigns are effective in increasing awareness and influencing behavior, but their overall impact is constrained by limited exposure. Strengthening campaign visibility, enforcing smoke-free policies, and conducting community-based seminars and health sessions may improve outcomes. Targeted interventions for smokers, non-smokers, teenagers, and young adults are recommended. The study provides a basis for local health organizations and policymakers to enhance behavioral change strategies and community engagement programs, and encourages future research on additional factors affecting smoking behavior.