Advisers

Michael L. Bersamin, LPT

Discipline

Psychology

Abstract

This study examined the relationship between online affirmations, appearance-based posting, and social media behavior among third-year Psychology students at Bestlink College of the Philippines using a quantitative research design. The purpose was to determine whether engagement in online affirmations and appearance-based posts is significantly related to students’ overall social media behavior. Purposive sampling was used to select participants. Data were gathered through a survey questionnaire grounded in Erving Goffman’s theory of self-presentation. The instrument measured engagement in online affirmations, appearance-based posting, front-stage behavior, backstage behavior, boundary regulation, and challenges related to appearance-based posting. Results showed that 59% of respondents were aged 18–21, suggesting that young adults are more likely to engage in appearance-focused content. The sample consisted of 80% females and 20% males. In terms of usage, 42% reported spending 4–6 hours daily on social media, while another 42% spent seven or more hours per day. Additionally, 56% used three to four social media platforms. Statistical analysis revealed that online affirmations had a mean score of 2.48, while social media behavior had a mean score of 3.66. The correlation coefficient (r = 0.47, p < 0.001) indicated a moderate, statistically significant positive relationship. Appearance-based posting had a mean score of 2.60 and showed a similar moderate positive relationship with social media behavior (r = 0.44, p < 0.001). Both findings led to the rejection of the null hypothesis. The study concludes that students who frequently seek online affirmations and share appearance-based content tend to be more active on social media. The findings emphasize the influence of digital validation and appearance-centered interactions on young adults’ social media engagement.

Keywords

social media, Posting, Online Affirmations