Advisers

Shaira Anna G. Jusi

Discipline

Business

Abstract

Vouchers offer attractive discounts to entice customers and stimulate their interest in making purchases through online platforms. In this way, both parties benefit: consumers enjoy savings, while businesses increase sales and promote growth. A voucher is a document that certifies a transaction or grants a person the right to specific goods, services, or discounts. Vouchers are commonly used across various industries, including retail, hospitality, and banking. Businesses often utilize them to provide incentives, rewards, or compensation to customers, employees, or partners. The production team worked diligently to recreate the wartime atmosphere of the Philippines. Principal photography began in December 2023, with filming locations including Manila, Quezon, Batangas, Laguna, Bulacan, and Pampanga. Historical settings that no longer exist were brought to life using CGI, and Japanese language coaches were hired to train the cast in proper language use and pronunciation. A total of 43 college students participated in the study. Among them, 39 students (93%) reported using online shopping vouchers, while 4 students (7%) said they did not. When asked about the types of vouchers they use, 34 students (45%) indicated they use free shipping vouchers, 38 students (40%) use discount vouchers, 11 students (13%) use cashback vouchers, and 1 student (1%) selected "others." The participants were also asked to identify the product categories they purchase using online shopping vouchers. Their responses were as follows: 20% for accessories, 13% for electronics, 35% for clothes, 7% for footwear, 16% for health and beauty products, 6% for food, 11% for toys and collectibles, and 2% for other categories. Regarding the usage frequency of cashback vouchers, 7.89% of the students answered "often," 13.16% said "always," 31.58% reported "rarely," 34.21% responded with "sometimes," and 13.16% said they "never" use them. The top three most frequently used voucher types among college students were Free Shipping Vouchers (45%), Discount Vouchers (40%), and Cashback Vouchers (13%). Students most often used these vouchers when purchasing items from four primary product categories: Accessories (20%), Clothes (25%), Electronics (13%), and Health and Beauty Products (16%). Among these, Free Shipping Vouchers were used most frequently for clothing purchases, accounting for 19%.

Keywords

online shopping, college students, vouchers, free shipping, cashback, discount