Ascendens Asia Journal of Multidisciplinary Research Abstracts (AAJMRA)

This study examines the effectiveness of online social media advertising on consumers' product preferences, with a focus on how advertisements on platforms such as Facebook, Instagram, TikTok, and X influence consumer behavior, brand awareness, and purchase decisions. A descriptive research design was employed to systematically collect and analyze data on consumer attitudes and behaviors toward social media advertising. Purposive sampling was used to select 30 respondents aged 18–35 who actively use social media and have been exposed to advertisements. Data were collected through a structured survey questionnaire comprising demographic items and core questions on advertising effectiveness. The results indicate that frequent exposure to advertisements significantly enhances brand awareness, with video ads proving to be the most engaging format. Ad placement, particularly in high-visibility areas such as feeds and stories, was also found to positively influence purchasing decisions. The study also emphasizes the importance of relevance and personalization in driving consumer interest. However, some respondents reported experiencing ad fatigue due to excessive advertising, highlighting the need for balanced ad frequency. These findings underscore the value of strategic social media advertising in shaping consumer preferences and provide actionable insights for businesses aiming to optimize their marketing campaigns.

This study assessed the performance levels of Junior High School learners who took the Performance Assessment of Standards and Skills (PASS) during the 2024–2025 school year. It focused on evaluating their competencies in English, Mathematics, and Science based on pre-test and post-test results, providing the basis for a proposed collaborative academic enrichment program. Using a descriptive research design with total population sampling, the study included all Grades 7 to 10 students who participated in the PASS assessment. Data were collected through the Learners' Descriptive Questionnaire and PASS results, and analyzed using frequency and percentage distributions. Findings revealed notable improvements in student performance, with a decrease in the number of learners classified under the "Beginning" category across all subjects. More students progressed to higher competency levels, particularly in Grades 9 and 10. These results underscore the effectiveness of assessment-driven instruction and the importance of providing ongoing academic support. The study recommends implementing enrichment programs targeting specific skills, employing data-driven teaching strategies, and conducting continuous assessments. Encouraging collaborative learning, such as peer tutoring and group activities, can further enhance student engagement and comprehension. This research highlights the importance of evaluating academic proficiency to improve learning outcomes for Junior High School learners.

This research investigates the top five websites most frequently used by SMCIQC college students and examines their impact on academic and professional development in the digital age. Employing a descriptive quantitative approach through surveys, the study aims to identify the key digital tools and strategies students use to support their learning and career objectives. It analyzes how these websites facilitate research, collaboration, communication, and time management, as well as their role in enhancing professional skills and networking opportunities. Ultimately, the study seeks to understand the digital habits that shape the academic and professional growth of these students. This study employs a descriptive quantitative approach to examine the digital habits of SMCIQC students using survey questionnaires. It aims to identify measurable trends in website usage, highlighting key behaviors and their impacts. The use of quantitative data analysis ensures objective results, enhancing the reliability and generalizability of the findings. SMCIQC college students primarily use Google, Gizmo, YouTube, Britannica, and Wikipedia for both academic and personal purposes, with Google being the most frequently accessed. Google Scholar and YouTube are particularly recognized for their positive impact on academic performance, providing access to scholarly articles and educational tutorials. These platforms offer tools and features that support research, problem-solving, and the development of professional skills. However, challenges such as questionable credibility and potential distractions remain. To address these issues, institutions can offer workshops and provide curated content to help students maximize the benefits of these platforms for academic and professional growth. This research emphasizes the importance of strategically integrating digital tools to support the academic and professional development of SMCIQC college students. Educators are encouraged to implement workshops and training programs, while institutions should collaborate with digital platforms and address accessibility challenges. Policymakers are urged to incorporate digital tools into curricula and promote inclusivity by leveraging emerging technologies. Addressing issues such as information overload and financial barriers is essential and can be achieved through the creation of resource hubs and the integration of student feedback mechanisms. The study highlights students' strategic use of platforms like Google Scholar and LinkedIn, paving the way for targeted interventions to optimize the digital learning environment.

Menstrual cycles can be unpredictable, often leaving students unprepared—whether they forget to bring pads, run out of supplies, or start their period unexpectedly without access to menstrual products. This study explores the perspectives of female senior high school students at St. Mary's College Inc., Quezon City, on the use of hygiene pad machines as a potential solution. By addressing often-overlooked challenges such as stigma and lack of preparedness, the research underscores the importance of providing accessible menstrual products on campus. This qualitative study employed a phenomenological approach to explore the perspectives of female senior high school students at St. Mary's College Inc., Quezon City, regarding the absence of sanitary pad machines. This method allowed the researchers to identify recurring patterns in the students' challenges and lived experiences. Face-to-face interviews were conducted to gather authentic insights, using questions designed to assess the perceived importance of hygiene pad machines. Prior to data collection, Microsoft Teams was utilized to distribute consent forms and facilitate communication. Five non-transferee female senior high school students were selected through purposive sampling, chosen for their familiarity with the school's facilities and menstrual hygiene issues. This sample provided a range of experiences while ensuring the study remained focused and contextually relevant. Research Question 1: How does the lack of hygiene pad dispensers at SMCIQC affect the comfort and bathroom needs of female senior high school students during their menstrual cycles? The absence of hygiene pad dispensers often forces students to ask friends, classmates, or even teachers for pads. This lack of immediate access makes managing their periods more challenging, particularly when they are unable to change pads in time, leading to physical discomfort and emotional distress. Some students—especially those who are introverted—may feel hesitant or embarrassed to ask for help, further exacerbating the issue. Research Question 2: How does providing discreet and convenient access to hygiene products promote a more inclusive and equitable school environment for female senior high school students? Pad dispensers offer students a discreet and convenient way to access menstrual products, helping them avoid the discomfort or embarrassment of carrying or requesting pads in public. These machines contribute to reducing stigma around menstruation and promote open, supportive conversations. With easy access to hygiene products, students are better equipped to manage their needs, creating a more inclusive and equitable school environment. The study revealed that most female senior high school students at St. Mary's College Inc., Quezon City, rely on their peers for sanitary pads during unexpected periods. Participants expressed strong support for the installation of hygiene pad machines, highlighting their convenience—particularly for introverted students who may feel uncomfortable asking for help. Reported benefits included reduced embarrassment and increased menstrual awareness within the school community. However, some concerns were raised regarding the potential cost of installation, ongoing maintenance, and the risk of students becoming overly reliant on the machines.

Malnutrition continues to be a significant public health concern in urban poor communities, particularly affecting young children. This study assessed the nutritional status of children aged 2 to 5 years in Barangay 163, Tondo, Manila, to serve as a basis for a proposed nutrition program. Employing a descriptive research design, data were gathered through anthropometric measurements, dietary assessments, and surveys conducted with parents or caregivers. This study employed a descriptive quantitative research design to assess the nutritional status of children aged 2 to 5 years in Barangay 163, Tondo, Manila, targeting all eligible children within the barangay. Anthropometric measurements—including weight-for-age, height-for-age, and weight-for-height—were collected to evaluate the children's growth and nutritional condition. The findings revealed a notable prevalence of malnutrition among children in Barangay 163, including underweight, stunting, wasting, obesity, and micronutrient deficiencies. Key contributing factors identified were socio-economic challenges, poor dietary habits, and limited access to health services. In response to these results, the study proposes a community-based nutrition program aimed at enhancing dietary diversity, increasing parental education, and improving access to essential health services. This program seeks to address nutritional gaps, promote proper feeding practices, and improve overall child health. The study underscores the need for targeted interventions and collaborative efforts among local government units, healthcare professionals, and community stakeholders to effectively combat malnutrition. The findings of this study revealed important insights into the nutritional status of children aged 2 to 5 years old in Barangay 163, Tondo, Manila. Based on anthropometric assessments, a significant proportion of children were found to be malnourished, exhibiting conditions such as underweight, stunting, or wasting—reflecting trends commonly observed in poor urban communities across the country. Contributing factors likely include limited access to nutritious food due to high costs, inadequate knowledge of proper food preparation, and overall low socioeconomic status.

Political families in the Philippines have become increasingly prominent, particularly in poverty-stricken areas, where they often centralize power by holding multiple government positions (Mendoza et al., 2013). Although the 1987 Constitution discourages political dynasties, it still upholds the freedom of voters to choose their leaders (Lacson, 2019). In Quezon City, the Belmonte Family has played a dominant role in local politics for over 30 years, significantly influencing both governance and youth political engagement. Research suggests that political dynasties can limit political diversity and reduce youth participation in democratic processes (Belschner, 2022). This study aims to examine how the Belmonte Family influences students in Quezon City's Fourth District, addressing existing gaps in the literature regarding youth engagement and the effects of political dynasties. This qualitative study employed a phenomenological approach to explore the lived experiences of students in relation to political participation and the influence of the Belmonte Family. Researchers conducted structured interviews to gather in-depth insights into students' levels of political engagement. A total of five Senior High School students from public schools in Quezon City's Fourth District were interviewed via Google Meet. Participants were selected through convenience sampling, based on their availability and relevance to the study's objectives. The political legacy of the Belmonte Family elicited both positive and negative perceptions among the youth participants. Many acknowledged the family's long-standing contributions to local governance, particularly through community programs and public service initiatives that have helped foster political awareness and civic engagement. However, the family's dominance in local elections also raised concerns about the lack of political diversity and limited opportunities for emerging leaders. Despite these concerns, the Belmonte Family' leadership has contributed to increased awareness of social issues and has motivated some students to take more active roles in local politics. The findings underscore the importance of actively involving young people in politics and fostering their ability to think critically about political systems, particularly in relation to political dynasties. Such efforts are essential for cultivating a more informed, engaged, and participatory community. Additionally, the study offers recommendations for senior high school students, student leaders, teachers, first-time voters, and future researchers on how they can expand upon and build from the current research to further explore youth political engagement and the influence of political families.

Social work is a profession committed to promoting social change, social justice, and empowerment, addressing pressing issues such as poverty, discrimination, and inequality. In the Philippine context, social workers play a vital role in advocating for marginalized communities and responding to various social challenges. This study explores the motivations of students enrolling in the Bachelor of Science in Social Work (BSSW) program, with the aim of improving recruitment strategies and supporting the development of future social workers. The findings offer valuable insights into enhancing student engagement, refining academic curricula, and creating a more supportive and responsive learning environment. This study employed a quantitative descriptive research design to analyze students' motivations for enrolling in the BSSW program without manipulating any variables. A pre-test questionnaire was used to collect demographic data and assess students' familiarity with the program. The research focused on BSSW students at St. Mary's College, Inc. (SMCIQC), Quezon City, with respondents selected from all year levels through non-probability convenience sampling. The study adhered strictly to ethical standards and data privacy protocols to ensure the confidentiality and integrity of the collected data. Survey responses from 41 BSSW students revealed that most participants learned about the program through friends and personal connections, rather than through social media platforms. The strongest motivations for enrolling included opportunities for hands-on fieldwork, the structured curriculum, and the availability of financial aid. A significant number of students relied on scholarships, emphasizing the critical role of financial support in pursuing their studies. Additional motivating factors included a commitment to social justice values, prior volunteer experience, and interest in professional opportunities within the field. The reputation of the BSSW program, faculty engagement, and career guidance were also key influences on student interest. To strengthen future recruitment efforts, the study recommends enhancing social media outreach, expanding scholarship programs, and building community partnerships. The study highlights the influence of both intrinsic and extrinsic factors in students' decisions to pursue a career in social work. Personal networks and real-life experiences play a significant role in shaping these career choices. To enhance recruitment, schools are encouraged to promote volunteerism, expand fieldwork opportunities, and support advocacy initiatives. Sustaining student motivation can be achieved by strengthening scholarships, developing mentorship programs, and fostering peer engagement. St. Mary's College Inc., Quezon City (SMCIQC) should further optimize its digital outreach strategies and regularly update the curriculum to align with the evolving demands of the social work profession. Moreover, collaborations with government agencies and NGOs are recommended to increase financial aid and create more professional opportunities for aspiring social workers.

In today's work environments, productivity and organization are crucial to success—particularly for individuals undergoing On-the-Job Training (OJT). The use of a Weekly Planning Schedule (WPS) can help trainees manage their daily responsibilities, align tasks with office procedures, and boost overall productivity by providing a structured framework. Integrating WPS into OJT programs can foster essential workplace behaviors such as accountability, time management, and systematic learning. In this context, the study aimed to address the following research questions: What is a Weekly Planning Schedule (WPS)? What are the advantages of using a Weekly Planning Schedule in office procedures during On-the-Job Training? How does the use of a Weekly Planning Schedule impact the performance of OJT students? The descriptive method was used through self-observation and reflective journaling that evaluated how Weekly Planning Schedule (WPS) helped trainees prioritize tasks, manage time and adapt on unexpected tasks. The findings revealed that high-priority tasks were completed efficiently, whereas lower-priority tasks occasionally experienced delays—suggesting a need to incorporate buffer time into scheduling. The results also indicated that the Weekly Planning Schedule (WPS) contributes to enhanced efficiency, reduced stress levels, and the development of professional behavior. Overall, WPS proved to be a valuable tool for improving workplace performance during On-the-Job Training (OJT). The Weekly Planning Schedule (WPS) proved to be an effective tool for enhancing task organization, time management, and productivity during On-the-Job Training (OJT). It enabled trainees to prioritize tasks, meet deadlines, and reduce stress. While WPS facilitated the efficient handling of high-priority tasks, delays in completing lower-priority activities highlighted the need for scheduling adjustments, such as allocating buffer time. To maximize its effectiveness, WPS should be regularly reviewed, integrated into OJT programs, and accompanied by training in prioritization and time management. Additionally, promoting self-reflection and allowing flexibility in scheduling can further support efficiency and skill development, reinforcing WPS as a valuable tool for workplace readiness.

This study explored the impact of digital tools and platforms on the academic progress of college students, highlighting both their benefits and challenges. Technology was found to enhance learning by improving access to educational materials, promoting collaboration, and increasing student engagement. However, excessive use of technology for non-academic purposes often led to distractions and reduced focus. The study aimed to determine whether technology ultimately enhanced learning or posed barriers, offering insights for optimizing its use in educational settings. The findings contribute to the improvement of teaching practices, institutional policies, and curricula, ensuring that technology supports academic success rather than hinders it. The study employed a quantitative, descriptive survey approach to examine the impact of gadgets on students' academic performance, focus, and study habits at St. Mary's College, Inc., Quezon City. Data were collected using a structured questionnaire, and simple random sampling was applied to minimize bias. The research adhered to ethical standards and data privacy regulations to ensure the confidentiality and integrity of the participants' information. The respondents—primarily female third-year students aged 21 to 50—commonly utilized remote learning tools, e-books, and smartboards, with cell phones being the most frequently used gadget for both academic and non-academic purposes. Students reported that technology positively influenced their academic performance, with most self-assessments ranging from "very good" to "excellent." However, excessive use of gadgets for non-academic activities was found to negatively impact focus, concentration, and stress management, which in turn adversely affected their overall academic performance. The study concluded that technology exerts both positive and negative effects on the academic performance of college students. On the positive side, it enhanced access to learning resources, improved student engagement, strengthened critical thinking skills, and aided in more efficient time management for studying. Conversely, excessive use of technology for non-academic purposes, particularly mobile phone distractions, was found to impair focus and academic performance. Moreover, prolonged screen time contributed to elevated stress levels, negatively affecting students' mental well-being and concentration. The study highlights the importance of adopting a balanced approach to technology use in education to fully leverage its benefits while minimizing its potential drawbacks.

The increasing use of Artificial Intelligence (AI) by students at St. Mary's College Inc., Quezon City, underscores the need to investigate its impact on study habits. Concerns have been raised about the potential negative effects of AI on critical learning skills. However, current research lacks a clear understanding of the direct causal relationship, particularly within localized educational contexts. This study aims to address that gap by examining how AI usage influences students' study methodologies. By analyzing both the positive and negative effects of AI and identifying potential mitigation strategies, this research seeks to inform educators and policymakers in making informed decisions about AI integration in education—ensuring that its use enhances rather than diminishes effective study habits. The researchers utilized a survey hosted on Microsoft Forms as the primary data collection instrument. The target population consisted of selected students from Grades 10 to 12 at St. Mary's College Inc., Quezon City. A total of 20 students were randomly selected from each grade level, with the goal of obtaining at least 30 valid responses for analysis. Based on the survey results, AI is primarily used as a study aid and reference tool, with most students reporting infrequent usage. Overall, its impact on study methods is viewed as mostly positive. However, concerns about overreliance and academic dishonesty, particularly plagiarism, were prominently noted. Despite these concerns, students generally consider their study habits effective. Opinions on whether AI serves as a source of motivation were divided. Ethical issues were also raised, with data misuse being a significant worry. While AI is seen as helpful in enhancing understanding, some students expressed concerns about its potential impact on critical thinking, and responses were neutral regarding AI's overall role in education. For Future Researchers: Future researchers are encouraged to combine qualitative research with quantitative methods to gain a more comprehensive understanding of AI's impact on education. Additionally, conducting longitudinal studies is recommended to track the long-term effects of AI use on student learning, academic performance, and career development. For Students: Students should verify the accuracy of information generated by AI tools and avoid relying on them blindly. They are encouraged to focus on learning by understanding key concepts and developing critical thinking skills. AI should be used as a support tool, rather than a substitute for genuine learning. Furthermore, students should be aware of the ethical implications associated with the use of AI in academic work. For Teachers: Teachers should guide students on the proper and ethical use of AI tools in academic contexts. They are advised to design assignments that promote critical thinking, problem-solving, and creativity, thereby reducing the tendency to depend on AI-generated content. Integrating AI into teaching practices may also enhance the learning experience and provide personalized academic support for students. For the School: The school administration should consider the feasibility of implementing AI-assisted learning systems, taking into account the institution's resources and capacity. It is also recommended that the school conduct more focused research on the impact of specific AI tools on different areas of student learning, especially within the context of St. Mary's College Inc., Quezon City. Lastly, the school should establish clear policies regarding the use of AI tools to prevent misuse and ensure responsible usage among students.

Visual impairment remains a global challenge, affecting millions of individuals worldwide. While existing assistive tools such as smart canes and guide dogs offer support, they also present certain limitations. To address these shortcomings, the researchers proposed VISIONS—a wearable navigation aid that integrates an Arduino Uno microcontroller, ultrasonic sensors, and vibration motors into a jacket. This system provides tactile navigational cues to alert users of nearby obstacles, enhancing mobility and safety for individuals with visual impairments. This research employed a sequential embedded experimental mixed-method design to evaluate the effectiveness of the Vibration Integrated System in Operating Navigational Sensors (VISIONS) in providing directional cues to visually impaired individuals in the Bulacan and Pampanga provinces of the Philippines. The quantitative component examined factors such as accuracy, precision, and user satisfaction, which contribute to the overall effectiveness of VISIONS. The qualitative data were analyzed using thematic analysis. Testing was conducted in three phases: Phase 1 was carried out by the researchers, while Phases 2 and 3 involved 15 visually impaired participants. Each phase included a series of tests to assess the device's ability to detect both stationary and moving objects, as well as to gather subjective feedback on the design and usability of VISIONS. Following meticulous experimentation, the quantitative data revealed that VISIONS achieved an overall effectiveness rate of 87.66%. The qualitative data reflected high participant satisfaction and reinforced the findings from the quantitative portion. Participants highlighted the device's comfort, fashionability, wearability, dependability, functionality, affordability, and reliability, further supporting VISIONS as a promising assistive tool for individuals with visual impairments. These findings support the study's alternative hypothesis, confirming the effectiveness of VISIONS in assisting visually impaired individuals by providing accurate and precise navigational support, while also ensuring user satisfaction with its design. In conclusion, the adoption of VISIONS by the visually impaired community is strongly encouraged, as it has the potential to enhance mobility, promote independence, and improve overall well-being by facilitating safer and more confident navigation in the outside world.

Recreational reading, also known as leisure reading, pleasure reading, free voluntary reading, or independent reading, as defined by Hesburgh Library (2024), refers to reading that takes place outside formal settings like school or home. Readers are free to choose when and where they read, as well as select from a wide variety of genres and platforms. This form of reading offers several benefits, one of which is stress management. The researcher employed a descriptive quantitative research design to examine the effects of recreational reading on the mood of college students. Statistical analysis was applied to interpret Likert scale responses, while frequency and percentage distribution were used for binary and multiple-choice questions. Additionally, purposive sampling was utilized to identify college students who actively engage in recreational reading. The study found that 42.9% of college students engage in recreational reading occasionally, primarily due to their busy schedules. Most students prefer using books, either digital or physical, and web novels/Wattpad as their reading materials, favoring genres such as romance and fantasy. The effects of recreational reading on these students include starting the day on a positive note, providing a diversion from stressful thoughts, and influencing their mood through emotional connections with characters. Their sustained interest in reading largely depends on the genres they enjoy. After finishing a book within their favorite genre, students often feel refreshed and motivated to read more, seeking new stories either within or outside their preferred genres to maintain their interest and uplift their mood. Therefore, the researcher accepts the alternative hypothesis that recreational reading affects the mood of college students and has a significant impact on their decision-making, disposition, and overall mental health. This finding supports the James-Lange theory of emotion, which suggests that emotional changes and shifts in motivation are expressed through emotional behavior, and that behavioral motivation reflects observable changes in response levels.

There has been extensive discussion about the impact of social media on individuals, particularly in relation to attention and cognitive engagement. Previous studies on mind-wandering and social media usage have shown that distraction tends to increase as lectures progress in duration. This study, titled "The Correlation of Social Media Usage and Mind-Wandering Among College Students at St. Mary's College Inc. During Lectures," aims to investigate the following: The prevalence and duration of social media use among students; The point in time during lectures when students begin to show signs of distraction; The relationship or correlation between patterns of social media use and instances of mind-wandering among students during lectures. This study employs a mixed-method (correlational) design. For the quantitative data, Pearson's r and a 5-point Likert scale (measuring frequency) are used for analysis. For the qualitative data gathered through open- and close-ended survey questionnaires, content analysis is conducted using inductive coding. The data collection follows a random sampling method. Based on the results: Facebook/Messenger received an average Likert scale rating of 4.63, indicating frequent use. The average reported onset of mind-wandering during lectures is 3.39 on the scale. The Pearson r value is 0.11, suggesting a positive but very weak correlation between social media usage and mind-wandering. The dominant themes reported in students' mind-wandering experiences include work and/or school, being productive, and things to do later. Notably, 56% of respondents indicated that these thoughts were unrelated to the social media platforms they were using. Considering the findings: Facebook/Messenger is the most widely used social media platform among students at St. Mary's College Inc., with students reporting an average daily usage of over three hours. On average, college students begin to mind-wander approximately 30 minutes into a lecture or oral presentation. The data shows no statistically significant relationship between social media use and mind-wandering among the students. The content of students' mind-wandering primarily centers around responsibilities outside the current class, such as academic or personal tasks. Many students reported thinking about how to use their time productively and plan for upcoming responsibilities after the lecture. These findings suggest that mind-wandering is not significantly influenced by the social media platforms they use.

Social media has emerged as an essential platform for shoe resellers to promote their products and engage potential customers. While it provides significant opportunities for business growth, effectively managing social media accounts poses several challenges. Resellers utilize a range of marketing strategies—including consistent posting, creative content development, influencer partnerships, and direct customer engagement—to navigate the competitive landscape. This study examines the various social media approaches adopted by shoe resellers and analyzes how these strategies influence their decision-making processes and overall business performance. This qualitative study investigates the impact of social media on the marketing strategies of shoe resellers through face-to-face interviews, with Messenger used as a supplementary tool for scheduling. Convenience sampling was employed to select three resellers based in Quezon City—two operating solely online and one with a physical store—based on their accessibility and existing familiarity with the researchers. Interviews with three shoe resellers in Quezon City revealed that social media plays a pivotal role in their marketing strategies, offering key advantages over traditional physical stores in terms of accessibility, cost-efficiency, and customer engagement. The resellers emphasized that platforms such as Facebook and Instagram provide cost-effective means to showcase products without the overhead expenses associated with maintaining a physical storefront. They also noted social media's capacity to reach wider audiences, rival traditional marketing approaches, and boost brand visibility through engaging content and targeted promotions. Furthermore, social media enables resellers to monitor competitors and analyze consumer preferences, allowing them to adapt their strategies accordingly. These findings underscore the growing dependence of shoe resellers on social media as an essential tool for sustaining and expanding their businesses. These findings highlight the significant role of social media in the marketing strategies of shoe resellers, emphasizing its convenience, cost-effectiveness, and broad audience reach. Resellers use social media to showcase products, engage with customers, and stay competitive from competitors. The study identified three key themes: the dependence on social media over physical stores, its effectiveness in reaching wider audiences compared to traditional marketing, and its role in learning from competitors. Resellers also face challenges such as scams, and the need to keep up with constantly changing market trends. To address these challenges, recommendations include utilizing customer feedback, exercising caution in transactions, and staying updated with trends.

Through a review of existing literature and studies, the researchers identified a gap in research regarding the implications of using the TikTok application on consumer purchase awareness among Generation Z. This gap prompted the researchers to explore the issue further, especially given that TikTok is currently one of the fastest-growing platforms in the e-commerce market (Meltwater, 2024). This mixed-method research employed an explanatory design, specifically a follow-up explanation model, to assess and explore the effect of TikTok marketing advertisements on consumer purchase awareness among Filipino Generation Z in Baliuag City, Bulacan. Data were collected through the online distribution of survey questionnaires across the city, providing valuable insights to support a reliable and meaningful study. Using simple linear regression, and based on a p-value of 0.0000000804, the findings reveal that TikTok marketing advertisements have a significant effect on consumer purchase awareness. Therefore, the study accepts the alternative hypothesis. Additionally, analysis of the qualitative data yielded three main themes: Engagement and Attention, Creativity and Strategy, and the Consumer Decision-Making Process. These findings suggest that the three main themes align with Filipino Generation Z’s consumer purchase awareness in relation to the widespread use of TikTok marketing advertisements. The researchers consider this study valuable to society, as it contributes to enhancing the strategies of marketing professionals and businesses by providing insights into how different marketing approaches can be more effectively utilized to improve promotional efforts.

This mixed-method study investigates the relationship between parenting styles—Authoritarian, Authoritative, Permissive, and Neglectful—and the social skills of Senior High School students at St. Mary's College of Baliuag, Inc. Additionally, the study aims to gain deeper insights into how parental discipline approaches influence students' abilities to interact with peers and navigate social situations. Using an embedded correlational design, the study employed Spearman's rank-order correlation coefficient to examine the relationship between parenting styles and students' social skills. Data were collected through written surveys that assessed students' perceptions of their parents' parenting approaches and their own social competencies. The findings revealed a weak negative correlation of -0.165 between parenting styles and social skills, suggesting that as parenting becomes more controlling (e.g., Authoritarian), students tend to exhibit lower levels of social skills. A p-value of 0.027 (p < 0.05) indicated a statistically significant relationship, leading to the rejection of the null hypothesis. However, the weak correlation also suggests that factors beyond parenting style contribute to students' social development. These results suggest that overly controlling parenting may hinder the development of social skills, underscoring the importance of a balanced parenting approach. The study encourages further research to explore additional factors influencing social skills and to support parents and educators in fostering positive social development among students.

There is a lack of official information regarding the reasons behind the reluctance of male Junior and Senior High School students at SMCIQC to join the boys' volleyball varsity team for the school year 2024–2025. This qualitative research employed a mixed-method phenomenological approach combined with inductive thematic analysis. The instruments used included a set of interview questions, along with tools for real-time data recording—specifically, a handheld audio recorder for capturing verbal responses and pen and paper for noting non-verbal cues and gestures. The population for this study consisted of male Junior High School and Senior High School students. Data were collected through face-to-face interviews to ensure in-depth exploration of participants' perspectives and experiences. Themes and Findings: Past Experiences in Volleyball: Several respondents indicated that their previous experiences with the sport played a significant role in their decision not to join the varsity team. These experiences, whether positive or negative, shaped their perceptions and willingness to participate. Expectations in Volleyball: Respondents shared a variety of expectations that influenced their decision-making, which were grouped into sub-categories: Peer and Parental Expectations: Some participants expressed concerns about how peers or parental figures might perceive their involvement in volleyball, which affected their motivation to join. Personal Expectations: Respondents also identified self-imposed standards or personal goals that influenced their participation, including perceived performance levels or fear of not meeting their own expectations. Increasing Volleyball Participation Among Male Students: Participants identified key factors that could help encourage more male students to join the varsity team. These were categorized into three main themes: Exposure: Increasing awareness and visibility of volleyball as a viable and enjoyable sport option for males could improve participation rates. Inclusivity: The level of acceptance and inclusiveness within the broader student body—not just the varsity team—was cited as a major influence. A more welcoming environment could encourage hesitant students to participate. Opportunities: Many interviewees stated they would be more inclined to join if there were clearer pathways or incentives, such as scholarships, skills development, or recognition, associated with varsity membership. The number of events and incentives offered by the school was found to have a direct impact on how respondents perceived the status and value of the varsity volleyball team. Decisions to join the team were shaped by a combination of societal perceptions, peer and family expectations, and personal concerns—particularly those related to physicality and risk of injury. Additionally, factors such as increased publicity, the breakdown of gender-related stereotypes, and the presentation of tangible opportunities (e.g., scholarships, recognition, skill development) were identified as potential strategies to overcome barriers and encourage greater male participation in the volleyball varsity program.

Social skills refer to the abilities individuals use to interact and communicate effectively with others, such as active listening, clear verbal expression, teamwork, and conflict resolution. These skills are crucial for building relationships, achieving personal and professional goals, and enhancing overall quality of life. Theater, as a creative and collaborative art form, can significantly contribute to the development of social skills. By engaging in theatrical activities, students are given opportunities to express emotions, collaborate with peers, and learn interpersonal communication in an experiential and supportive environment. RESEARCH DESIGN: This study employs a qualitative research design using the phenomenological method to explore and understand the lived experiences of participants. It aims to gain deeper insights into how theater participation influences the development of social skills through the personal narratives of student participants. INSTRUMENT: Data will be collected through semi-structured interviews conducted by two researchers: one interviewer will lead the conversation and ask guiding questions, while the other will take notes, observe non-verbal cues, and handle audio recording of the responses. This setup ensures the accuracy and richness of the data gathered. POPULATION: The population for this study includes Senior High School students who are members of the Theater Club at St. Mary's College. Participants must have at least 1 to 2 years of theater experience, ensuring that they have sufficient exposure to reflect meaningfully on how their involvement has impacted their social skills. SAMPLING METHOD: This study utilizes a convenience sampling method. Participants are selected based on their accessibility and willingness to participate, focusing specifically on theater club members who meet the study's experience criteria. Their insights will help explore the influence of theater on interpersonal and social development. Theater Activities Theater activities in school involve students acting out stories on stage. These experiences help them express emotions, speak clearly, and collaborate with others. Social Skills One key social skill developed through theater is communication, which plays a vital role in any performance environment. As one participant shared, "Just like what I said kanina, theater is a place where all of us can be equal." This highlights how theater fosters a sense of inclusion and mutual respect. Development Theater encourages students to connect with one another by promoting teamwork, effective communication, and self-expression. These activities not only help build friendships but also create a supportive and inclusive community. The researchers focused on examining how participation in theater activities impacts the development of social skills among Senior High School students at St. Mary's College, Inc. in Quezon City. The study found that theater significantly enhances communication skills, helping students improve both verbal and non-verbal expression. Through activities such as rehearsals, performances, and improvisation, students gained confidence, overcame initial social anxiety, and became more comfortable interacting in various social situations.

In today's rapidly evolving job market, the concept of employability is undergoing a significant transformation. As industries continue to adapt to emerging challenges and innovations, employers increasingly value candidates who possess a diverse set of competencies beyond traditional academic qualifications. In this context, educational institutions play a crucial role in preparing students for the workforce by aligning their curricula with current industry demands. Such alignment not only facilitates a smoother transition into professional roles but also enhances students' competencies, improves their employment prospects, and supports sustained career development. The study investigated the effectiveness of the SMCIQC-BSSW program in preparing graduates for employment, with particular emphasis on competencies and overall employability. Data were gathered through survey questionnaires to capture graduates' perceptions of their preparedness, while interviews were conducted to gain deeper insight into their experiences. All research procedures adhered to ethical standards and were conducted in compliance with the provisions of the Data Privacy Act. The respondents, aged 20 to 55 years, were graduates of the SMCIQC BSSW program from 2018 to 2023. The majority (62.5%) were permanently employed, with 59.4% working in government agencies, serving in their roles for one to nine years. Graduates reported that course materials, examinations, social work modules, and faculty mentoring—delivered both online and face-to-face—effectively prepared them for employment. Field instruction and case management were identified as the program's strongest components in developing their professional competencies. Moreover, the integration of Ignacian core values—particularly faith—was found to have significantly contributed to their professional growth. Graduates also demonstrated strong proficiency in essential social work skills, including interviewing, data gathering, assessment, documentation, resource mobilization, facilitating referrals, and networking. The researchers observed that SMCIQC BSSW graduates demonstrated a strong foundation in social work principles and values, as reflected in their high performance ratings. Their educational background—particularly the field instruction component of the SMCIQC program—was found to have effectively prepared them for entry into the workforce. The study concluded that St. Mary's College, Inc.'s BSSW program successfully equips its graduates for professional practice in the field of social work.

Teamwork is a crucial element in any team's success, serving as the foundation for achieving goals and fostering collaboration. This study explores the effects of teamwork on the dynamics of the Volleyball Varsity Team at St. Mary's College, Inc., Quezon City. It aims to examine how teamwork influences team dynamics, how conflicts are resolved within the team, and the experiences and perspectives of team members regarding effective collaboration. The significance of this research lies in identifying the factors that impact teamwork and team dynamics, offering insights not only for the volleyball varsity team but also for athletes in other sports disciplines. The research was prompted by two consecutive losses experienced by the team, which suggest possible issues in team cohesion and communication. By investigating these concerns, the study aims to uncover underlying problems such as competitiveness during tournaments and provide a deeper understanding of common challenges in teamwork that may affect overall team performance. The study employed a phenomenological research methodology, focusing on the lived experiences, perspectives, and recommendations of the participants. To ensure unbiased and credible results, five members from the Junior and Senior High School Volleyball Varsity Teams were selected using simple random sampling. However, the research encountered limitations, particularly the lack of current and relevant literature, which resulted in gaps in supporting information and contextual analysis. The findings highlighted the importance of building relationships beyond training sessions to enhance teamwork and cohesion. Key challenges identified included communication breakdowns and pressure from authority figures, both of which negatively affected team dynamics. Leadership figures, such as team captains and coaches, played a crucial role in addressing these issues and creating a more supportive environment. Proposed strategies for improvement involved fostering social interactions in a positive and inclusive atmosphere to strengthen bonds among team members and promote effective collaboration. This research underscored the significance of camaraderie, open communication, and collaboration in enhancing team dynamics. The study recommended fostering a culture of encouragement, strengthening interpersonal relationships among team members, and promoting a sense of unity to support effective teamwork and drive collective success.