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Ascendens Asia Journal of Multidisciplinary Research Abstracts (AAJMRA)

The Ascendens Asia Journal of Multidisciplinary Research Abstracts (AAJMRA) is a collection of abstracts of research papers presented during Multidisciplinary Research Fests (MRFs) mainly organised by Ascendens Asia Singapore as well as other research conferences in collaboration with various institutions and learned societies.

Volumes

10 volumes

Issues

3 issues

ISSN

2591-7064

Volume 8 • Issue 1

20 articles loaded • scroll for more

Assessing the Effectiveness of Online Social Media Advertising on Consumers' Product Preference

Authors: Joaquin Miguel V Gaddi

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This study examines the effectiveness of online social media advertising on consumers' product preferences, with a focus on how advertisements on platforms such as Facebook, Instagram, TikTok, and X influence consumer behavior, brand awareness, and purchase decisions.

Performance Assessment of Standards and Skills on Junior High School Learners: Foundation for a Collaborative Academic Enrichment Program

Authors: Victor Carlos Alba Mallare, Charlize Luna Afable, Janelle Intertas Balao, Cynthia Abaricia Bautista

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This study assessed the performance levels of Junior High School learners who took the Performance Assessment of Standards and Skills (PASS) during the 2024–2025 school year. It focused on evaluating their competencies in English, Mathematics, and Science based on pre-test and post-test results, providing the basis for a proposed collaborative academic enrichment program.

The Power of Five: Identifying SMCIQC College Students' Most Visited Websites for Academic and Professional Growth

Authors: Masongsong Roel, Francis Bautista Bautista

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This research investigates the top five websites most frequently used by SMCIQC college students and examines their impact on academic and professional development in the digital age. Employing a descriptive quantitative approach through surveys, the study aims to identify the key digital tools and strategies students use to support their learning and career objectives. It analyzes how these websites facilitate research, collaboration, communication, and time management, as well as their role in enhancing professional skills and networking opportunities. Ultimately, the study seeks to understand the digital habits that shape the academic and professional growth of these students.

Valuing Menstrual Hygiene Access: A Qualitative Study of Female Senior High School Students' Perspective on the Importance of Hygiene Pad Machines at SMCIQC

Authors: Viola Agatha Beatriz, Mariane Cassandra Sanje, Christine Joy De Guzman, Anika Nicole Mozo, Josue III Nogal

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Menstrual cycles can be unpredictable, often leaving students unprepared—whether they forget to bring pads, run out of supplies, or start their period unexpectedly without access to menstrual products. This study explores the perspectives of female senior high school students at St. Mary's College Inc., Quezon City, on the use of hygiene pad machines as a potential solution. By addressing often-overlooked challenges such as stigma and lack of preparedness, the research underscores the importance of providing accessible menstrual products on campus.

The Nutritional Status of Children Aged 2-5 Years Old in Barangay 163, Tondo, Manila: Basis for a Proposed Nutrition Program

Authors: Bagro Rolando

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Malnutrition continues to be a significant public health concern in urban poor communities, particularly affecting young children. This study assessed the nutritional status of children aged 2 to 5 years in Barangay 163, Tondo, Manila, to serve as a basis for a proposed nutrition program. Employing a descriptive research design, data were gathered through anthropometric measurements, dietary assessments, and surveys conducted with parents or caregivers.

The Joy in Public Service: The Influence of the Belmonte Family on the Political Participation of Public Senior High School Students in the Fourth District of Quezon City

Authors: Pineda Laureano Manuel, Mishka Veniece Dela Cruz, Joem Arries Manipon, Ayesha Marquis Luisa Munsayac, Jhon Ian Alberto

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Political families in the Philippines have become increasingly prominent, particularly in poverty-stricken areas, where they often centralize power by holding multiple government positions (Mendoza et al., 2013). Although the 1987 Constitution discourages political dynasties, it still upholds the freedom of voters to choose their leaders (Lacson, 2019). In Quezon City, the Belmonte Family has played a dominant role in local politics for over 30 years, significantly influencing both governance and youth political engagement. Research suggests that political dynasties can limit political diversity and reduce youth participation in democratic processes (Belschner, 2022). This study aims to examine how the Belmonte Family influences students in Quezon City's Fourth District, addressing existing gaps in the literature regarding youth engagement and the effects of political dynasties.

The Motivations of Bachelor Of Science in Social Work Students in Taking Up the Course

Authors: Cabiao Mary Dimples, Bermela Montes Montes, Rizza Mae Vanessa Sibug, Lalaine Albino Albino

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Social work is a profession committed to promoting social change, social justice, and empowerment, addressing pressing issues such as poverty, discrimination, and inequality. In the Philippine context, social workers play a vital role in advocating for marginalized communities and responding to various social challenges. This study explores the motivations of students enrolling in the Bachelor of Science in Social Work (BSSW) program, with the aim of improving recruitment strategies and supporting the development of future social workers. The findings offer valuable insights into enhancing student engagement, refining academic curricula, and creating a more supportive and responsive learning environment.

WPS: An Effective Tool for Office Management Procedure During On-the-Job Training

Authors: Matalino Jay Marc

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In today's work environments, productivity and organization are crucial to success—particularly for individuals undergoing On-the-Job Training (OJT). The use of a Weekly Planning Schedule (WPS) can help trainees manage their daily responsibilities, align tasks with office procedures, and boost overall productivity by providing a structured framework. Integrating WPS into OJT programs can foster essential workplace behaviors such as accountability, time management, and systematic learning. In this context, the study aimed to address the following research questions: What is a Weekly Planning Schedule (WPS)? What are the advantages of using a Weekly Planning Schedule in office procedures during On-the-Job Training? How does the use of a Weekly Planning Schedule impact the performance of OJT students?

The Effects of Technology on the Academic Performance of Selected College Students

Authors: Capili Nathaly, Danica Ellen Villanueva, Helen Oreto Oreto

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This study explored the impact of digital tools and platforms on the academic progress of college students, highlighting both their benefits and challenges. Technology was found to enhance learning by improving access to educational materials, promoting collaboration, and increasing student engagement. However, excessive use of technology for non-academic purposes often led to distractions and reduced focus. The study aimed to determine whether technology ultimately enhanced learning or posed barriers, offering insights for optimizing its use in educational settings. The findings contribute to the improvement of teaching practices, institutional policies, and curricula, ensuring that technology supports academic success rather than hinders it.

The Extent of the Effects of Artificial Intelligence to Student's Study Habits

Authors: De Leon Jan Miguel, Shann Kendrick Chua, Loreto Drew Ker Damian IV, Rondio Amir Espinosa V, Miognette Dominique Leonardo, Micaela Ysabel Andaya

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The increasing use of Artificial Intelligence (AI) by students at St. Mary's College Inc., Quezon City, underscores the need to investigate its impact on study habits. Concerns have been raised about the potential negative effects of AI on critical learning skills. However, current research lacks a clear understanding of the direct causal relationship, particularly within localized educational contexts. This study aims to address that gap by examining how AI usage influences students' study methodologies. By analyzing both the positive and negative effects of AI and identifying potential mitigation strategies, this research seeks to inform educators and policymakers in making informed decisions about AI integration in education—ensuring that its use enhances rather than diminishes effective study habits.

The Effectiveness of Vibration Integrated System in Operating Navigational Sensors (Visions) to Visually Impaired Citizens in Bulacan and Pampanga Provinces

Authors: De Regla Troy Miguelle, Jorren Andrei Dizon, Josh Samuel Magno, Jayson Gabriel Protacio, Jeremy Daniel Dinglasan, Raphael Santiago, Rhic Chester Santiago, Khayenne Lord Suriaga

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Visual impairment remains a global challenge, affecting millions of individuals worldwide. While existing assistive tools such as smart canes and guide dogs offer support, they also present certain limitations. To address these shortcomings, the researchers proposed VISIONS—a wearable navigation aid that integrates an Arduino Uno microcontroller, ultrasonic sensors, and vibration motors into a jacket. This system provides tactile navigational cues to alert users of nearby obstacles, enhancing mobility and safety for individuals with visual impairments.

The Effects of Recreational Reading on the Mood of College Students

Authors: Manuntag Marie Angelica

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Recreational reading, also known as leisure reading, pleasure reading, free voluntary reading, or independent reading, as defined by Hesburgh Library (2024), refers to reading that takes place outside formal settings like school or home. Readers are free to choose when and where they read, as well as select from a wide variety of genres and platforms. This form of reading offers several benefits, one of which is stress management.

The Correlation of Social Media Usage and Mind-Wandering Among College Students in St. Mary's College Inc. During Lectures

Authors: Santos Kyriel

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There has been extensive discussion about the impact of social media on individuals, particularly in relation to attention and cognitive engagement. Previous studies on mind-wandering and social media usage have shown that distraction tends to increase as lectures progress in duration. This study, titled "The Correlation of Social Media Usage and Mind-Wandering Among College Students at St. Mary's College Inc. During Lectures," aims to investigate the following: The prevalence and duration of social media use among students; The point in time during lectures when students begin to show signs of distraction; The relationship or correlation between patterns of social media use and instances of mind-wandering among students during lectures.

The Clicks on Kicks: Examining the Impact of Social Media on Shoe Resellers' Marketing Strategies in Quezon City

Authors: Meriales Clyde, Kobe Punzalan, Santino Abalahin, Carlos Vitug Vitug

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Social media has emerged as an essential platform for shoe resellers to promote their products and engage potential customers. While it provides significant opportunities for business growth, effectively managing social media accounts poses several challenges. Resellers utilize a range of marketing strategies—including consistent posting, creative content development, influencer partnerships, and direct customer engagement—to navigate the competitive landscape. This study examines the various social media approaches adopted by shoe resellers and analyzes how these strategies influence their decision-making processes and overall business performance.

The Effect of Tiktok Marketing Advertisements on Consumer Purchase Awareness Among Filipino Generation Z of Baliuag City, Bulacan

Authors: Entendez Carlos Miguel, Vanessa Mañalac, Elysha Gabrielle Cauyao

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Through a review of existing literature and studies, the researchers identified a gap in research regarding the implications of using the TikTok application on consumer purchase awareness among Generation Z. This gap prompted the researchers to explore the issue further, especially given that TikTok is currently one of the fastest-growing platforms in the e-commerce market (Meltwater, 2024).

The Control Conundrum: A Comparative Analysis of Levels of Social Skills and Parenting Styles on Senior High School Students in St. Mary's College of Baliuag, Inc.

Authors: Corpus Christina Reina, Vladimir Bonifacio, Maureen Ann Bernardo, Miguel Ethan Camanga, Suzanne Lazaro Lazaro, Jazmine Lim, Hanna Leriza Postigo

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This mixed-method study investigates the relationship between parenting styles—Authoritarian, Authoritative, Permissive, and Neglectful—and the social skills of Senior High School students at St. Mary's College of Baliuag, Inc. Additionally, the study aims to gain deeper insights into how parental discipline approaches influence students' abilities to interact with peers and navigate social situations.

Spiking Motivation: A Study on the Interest of Male Junior and Senior High School Students in Joining the Volleyball Varsity of St. Mary's College Inc., Quezon City

Authors: Gayeta Zure, Justin Andrei Herrera, Zeandre Grant Roldan, Jared Syke Crisologo, Akio Raphael Bautista, Joaquin Raphael Adelantar

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There is a lack of official information regarding the reasons behind the reluctance of male Junior and Senior High School students at SMCIQC to join the boys' volleyball varsity team for the school year 2024–2025.

Stage to Social Skills: A Qualitative Study on the Impact of the Teatrillians Club on Senior High School Students at St. Mary's College Inc., Quezon City

Authors: Vista John Carlo, Zabina Angela Olegario, Jacob Isaac Xavier, Andrei Joaquin Legarte, Andrew Ezekiel Yan, Robert Wade Co Ho

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Social skills refer to the abilities individuals use to interact and communicate effectively with others, such as active listening, clear verbal expression, teamwork, and conflict resolution. These skills are crucial for building relationships, achieving personal and professional goals, and enhancing overall quality of life. Theater, as a creative and collaborative art form, can significantly contribute to the development of social skills. By engaging in theatrical activities, students are given opportunities to express emotions, collaborate with peers, and learn interpersonal communication in an experiential and supportive environment.

SMC Inc. BSSW Graduates: From Competencies to Employability

Authors: Bracero Jennibelle Zaine, Imelda Macaraig, Marlene Guzman, Maryjane Paglinawan

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In today's rapidly evolving job market, the concept of employability is undergoing a significant transformation. As industries continue to adapt to emerging challenges and innovations, employers increasingly value candidates who possess a diverse set of competencies beyond traditional academic qualifications. In this context, educational institutions play a crucial role in preparing students for the workforce by aligning their curricula with current industry demands. Such alignment not only facilitates a smoother transition into professional roles but also enhances students' competencies, improves their employment prospects, and supports sustained career development.

Teamwork Makes the Dream Work: Exploring the Experiences and Perspectives of the Women's Volleyball Varsity Players of St. Mary's College Inc., Quezon City, on Teamwork and its Impact on Team Dynamics

Authors: Delos Santos Francis Emmanuel, Aaliyah Cassandra Gagnao, Chelcy Joyce Rojas, Aeron Conrad Gutierrez, Kip Gabriel Bautista, Marcolle Raimer Bautista

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Teamwork is a crucial element in any team's success, serving as the foundation for achieving goals and fostering collaboration. This study explores the effects of teamwork on the dynamics of the Volleyball Varsity Team at St. Mary's College, Inc., Quezon City. It aims to examine how teamwork influences team dynamics, how conflicts are resolved within the team, and the experiences and perspectives of team members regarding effective collaboration. The significance of this research lies in identifying the factors that impact teamwork and team dynamics, offering insights not only for the volleyball varsity team but also for athletes in other sports disciplines. The research was prompted by two consecutive losses experienced by the team, which suggest possible issues in team cohesion and communication. By investigating these concerns, the study aims to uncover underlying problems such as competitiveness during tournaments and provide a deeper understanding of common challenges in teamwork that may affect overall team performance.