Effectiveness of Social Media Platforms Used in Promoting Queen Bee Pool and Campsite: Basis for an Enhanced Promotional Campaign
Authors: Soria Mabelle, Jenica Companero, Cier Paulo Samson, Samuel Verbo
Advisers
Robert Militante
Discipline
Tourism & hospitality
Abstract
Social media has become an essential tool in tourism promotion. Platforms such as Facebook, Instagram, and TikTok influence travelers’ decisions by providing visual content, reviews, and interactive communication. Queen Bee Pool and Campsite utilizes social media to promote its services; however, the effectiveness of these platforms needs to be assessed. This study evaluates the resort’s social media performance in terms of reach, engagement, content quality, credibility, and promotional effectiveness to serve as a basis for improvement. This study used a quantitative descriptive research design. A total of 100 respondents who visited or interacted with the resort’s social media platforms were selected through purposive sampling. Data were collected using a validated survey questionnaire with a four-point Likert scale. Frequency, percentage, and weighted mean were used to analyze the data. Most respondents were young adults aged 18–25 and active social media users. Facebook was identified as the primary promotional platform. All evaluated areas—reach and visibility, engagement and interaction, content quality, credibility and trust, and promotional effectiveness—were rated Effective, indicating that social media successfully promotes the resort. The findings show that social media platforms effectively support the promotion of Queen Bee Pool and Campsite. However, improvements in content creativity, engagement strategies, and posting consistency may further enhance visibility, trust, and visitor attraction.
Keywords
social media, effectiveness, queen bee pool and campsite
How to Cite
Use the format below when citing articles from this publication.
APA 7th Edition
Companero, J., Mabelle, S., Samson, C. P., & Verbo, S. (2026). Effectiveness of Social Media Platforms Used in Promoting Queen Bee Pool and Campsite: Basis for an Enhanced Promotional Campaign. Ascendens Asia Singapore - Bestlink College of the Philippines Bulacan Campus Journal of Multidisciplinary Research Abstracts, 1(1). Retrieved from https://ascendens.asia/AASGBCPBCJMRA/1/1/163
Ascendens Asia Singapore - Bestlink College of the Philippines Bulacan Campus Journal of Multidisciplinary Research Abstracts (AASGBCPBCJMRA)
The Ascendens Asia Singapore - Bestlink College of the Philippines Journal of Multidisciplinary Research Abstracts (AASGBCPJMRA) is a collection of abstracts of research papers presented during Multidisciplinary Research Fests (MRFs) mainly organised by Ascendens Asia Singapore as well as other research conferences in collaboration with various institutions and learned societies. MRFs provide opportunities for collaboration with a common prime objective of creating platforms for students, faculty, staff, and researchers alike from different institutions to interrelate/interact with their counterparts. MRFs are expected to aid and promote personality development and critical thinking as participants engage themselves in constructive discussions with other participating researchers.
Volumes
1 volumes
Issues
1 issues
ISSN
Pending Application
Publisher
Ascendens Asia Publishing Pte. Ltd.